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Pick Up The Calls Your Front Desk Misses

Adele Care is an AI front desk for UK dental practices. It answers calls, texts, emails and messages, books appointments straight into Dentally and hands anything clinical to your team. We're starting with reception, then adding more than 130 front-desk and back-office tasks in phases.

Join the pilot
Incoming call · practice line 1
08:44
Adele CareGood morning, Meadow Lane Dental. You're speaking with Adele, the practice's AI receptionist. If you'd like a person at any point, just say. How can I help?
PatientHi. I've got a check-up next Tuesday, but I can't make it now. Could I move it? And while I'm in, I'd like to see the hygienist as well.
Adele CareOf course, I can sort both of those. Can I take your full name and date of birth, please?
PatientJames Carter. Fourteenth of March, 1986.
Adele CareThank you. And just for security, what's the first line of your address?
Patient12 Elm Grove.
Adele CareThanks, James, you're verified. I can see your check-up with Dr Whitfield on Tuesday. Next Thursday I can do the check-up at 9:10, with the hygienist straight after at 9:30. Would that suit?
PatientYeah, Thursday's perfect.
Adele CareLovely, I'm holding both of those for you. Hygiene visits here are private, at £55, and we take payment when you book. I'm sending you a secure payment link by text now.
PatientOkay, I'll wait for it… oh, hang on, wait a minute… yep, I think I've just got it now. Could you hold on while I pay?
Adele CareOf course, take your time. I'll stay on the line.
PatientRight… card details in… and… okay, that's gone through.
Adele CarePerfect, I can see that's come through, thank you. You're booked in for Thursday, check-up at 9:10 and the hygienist at 9:30, and Tuesday's cancelled. I'll text your confirmation now.
PatientBrilliant, thanks Adele.
Adele CareYou're welcome, James. See you Thursday.
CallerVerifying ID
RequestMove check-up + hygiene
DiaryWaiting for ID
PaymentNot needed yet
ScopeNon-clinical
Call answered
Caller verified
Slots found and held
Payment link texted
£55 paid
Booked · SMS sent
Built for UK dentistryDentally from the pilotNHS DCB0129 and DCB0160Non-clinical scopeStaff always in the loop

What An Unanswered Phone Costs A Practice

Calls bunch up at opening time, over lunch and around school pick-up. That's also when cancellations need filling. Recalls, plan queries and payment questions get pushed to the next day.

37%
of UK adults would try a competitor if a call isn't answered within 60 seconds
3 hrs
of a receptionist's day spent on routine calls
1 in 4
peak-hour calls to busy practices go unanswered
£40k
a year in empty chair time at a two-surgery practice
37%: YouGov for Answer4u, 2,046 UK adults, June 2026. Other figures are working estimates from practice managers in Greater Manchester.

What Missed Calls Cost Your Practice

Put in your own numbers to see roughly what missed calls cost you.

Lost income a year
£22,378
Missed calls a month 210
Lost bookings a month 31
Lost income a month £1,865
Join the pilot

Illustrative estimate. Defaults are cautious starting points, so change them to match your practice. The 37% is from a YouGov survey of 2,046 UK adults for Answer4u (June 2026): the share who would contact a competitor if a call isn't answered within 60 seconds. It covers all businesses, not only dental.

Answer, Sort, Act, Pass

You keep using Dentally as you do now. Adele Care handles phone calls, email, SMS and messaging, and writes each booking straight into your diary.

Talk to us
Receptionist at a dental practice reception desk using a tablet, with the waiting area behind her
Answer
Picks up overflow calls, texts and web enquiries and speaks to patients in plain English.
Sort
Separates routine requests from urgent ones, using clinical rules your practice has approved.
Act
Books, reschedules, fills gaps and sends confirmations, with two-way sync to your PMS.
Pass
Sends anything it shouldn't handle to a named clinician, with a short summary of the patient's request.

How Adele Care Works With Dentally

Here's what happens to one booking request, from first message to confirmed appointment.

  1. A Message Comes In

    A patient calls, texts, emails or sends a message.

  2. Adele Care Checks The Diary

    It looks at your booking rules and finds a free slot in Dentally.

  3. The Booking Goes Into Dentally

    The appointment, change or new patient registration is written straight into your diary.

  4. Confirmed And Logged

    The patient gets a confirmation, and every action is logged for you to review. Clinical questions go to your team with a summary.

Illustration, not a product screenshot

The Same Monday, Twice

One morning at reception, with and without Adele Care.

Today
With Adele Care
08:30
Twelve voicemails and four texts, with one emergency buried in the pile.
Overnight messages are already sorted by priority, with the urgent one at the top.
09:10
Two patients wait at the desk while the phone rings.
Overflow calls are answered and booked, so reception can look after the patients in front of them.
11:00
A 2pm slot cancels and nobody has time to work the waiting list.
The 2pm slot is offered to the waiting list and filled.
17:30
Recalls, plan queries and payment reminders roll over to Tuesday.
Recalls, plan answers and payment reminders go out before closing.
08:30
Today
Twelve voicemails and four texts, with one emergency buried in the pile.
With Adele Care
Overnight messages are already sorted by priority, with the urgent one at the top.
09:10
Today
Two patients wait at the desk while the phone rings.
With Adele Care
Overflow calls are answered and booked, so reception can look after the patients in front of them.
11:00
Today
A 2pm slot cancels and nobody has time to work the waiting list.
With Adele Care
The 2pm slot is offered to the waiting list and filled.
17:30
Today
Recalls, plan queries and payment reminders roll over to Tuesday.
With Adele Care
Recalls, plan answers and payment reminders go out before closing.

What Comes In The First Release

Four reception tasks come first. Adele Care logs every action it takes, and why.

Dentist pointing to an X-ray on a screen while explaining it to a patient in the dental chair

Overflow Calls

First release
Answers on your existing practice number
Books, reschedules and registers new patients straight into the diary
Sorts routine from urgent using your practice's rules
Passes urgent cases to your team with a summary
Reception can stay with the patients at the desk.

What Changes For Your Patients

Out-of-hours cover and appointment reminders come with the pilot. The rest arrives in later phases.

Any time
Reachable After Hours
Patients can get through after work or at the weekend without waiting on hold.
Two days before
Confirmed Or Chased
A confirmation text goes out. If the patient doesn't reply, an automated call follows the next day.
On the day
Later phase
Self Check-In
Patients check in on a kiosk or their phone, which frees up the desk at its busiest.
After the visit
Later phase
Plan, Invoice, Rebook
Patients get their treatment plan or invoice by WhatsApp or email and can book their six-month check-up in one tap.
Follow-up
Later phase
Feedback And Reviews
Patients receive a feedback request, including the NHS Friends and Family Test.

What We're Building, And When

We've mapped more than 130 front-desk and back-office tasks that software can take on in a dental practice. We'll release them in phases after reception, and our Clinical Safety Officer signs off each one before it goes live.

Jul–Sep 26
Pre-Development
Market research, regulatory requirements and developer due diligence.
Dec 26
First Pilot
In pilot practices, Adele Care answers calls, books and registers patients in Dentally, signposts urgent cases and runs recalls.
Mar 27
Full-Feature Beta
The full set of front-desk and back-office features goes into beta.

After Reception

Patient Access
Self check-in, treatment plans and payment options that go beyond what your PMS offers, plus feedback and Google reviews.
Back Office
Plan and payment queries, collections, recalls and the paperwork that lands after hours.
Every Channel
Voice, email, SMS and messaging, with British Sign Language support planned.
More Practice Systems
Dentally first, then the other practice management systems used across the UK.

For Single Practices

You have one line, one diary and nobody on the desk after six. Adele Care picks up what reception can't and sorts the list before your team arrives.

Talk about a single site
Good Morning, Meadow Lane Dental
23 messages came in overnight. Four need you.
Chipped tooth, in pain
06:52
For review
Reschedule hygienist
23:41
Booked Tue
New patient registration
21:07
Registered
Payment plan query
20:22
Answered

For Groups And NHS Providers

Apply one set of rules across every site, see reporting in one place and get the DCB0160 and DPIA paperwork your IG lead needs.

Talk about a group rollout
Group Overview
Sample view, last seven days
Answered
2,418
Gaps refilled
86
To clinician
37

Four Commitments That Don't Change

However much we add, Adele Care will meet the same clinical safety and regulatory standards as any core NHS system.

Strictly Non-Clinical
Adele Care books, reschedules and gives practice information. Questions about diagnosis or treatment go to a clinician.
UK GDPR Throughout
Patient data is UK-hosted, minimised at source and never used to train a third-party model.
A Human In The Loop
Patients can ask for a person at any point. Anything unclear goes to your staff.
You Can Check Everything
Your practice sets the rules and can review every logged action.
NHS DCB0129 And DCB0160
Clinical risk management for the product and each deployment, signed off by our Clinical Safety Officer.
NHS DTAC v2
Covers clinical safety, data protection, interoperability, technical security and usability.
Cyber Essentials
Government-backed security certification, plus penetration testing before go-live.
CQC And GDC Alignment
Built around Care Quality Commission and General Dental Council requirements.
Data Protection By Design
UK GDPR compliance and a DPIA from the start, with ICO registration.
Clinical Safety Officer
Involved in every design decision.

Built By People Who've Worked Both Sides Of The Desk

Harshit Shah
CEO
MPharm. Scaled and exited a national dental supplies business and a dental practice.
Dr Paul Mc Crory
CDO
Former dentist, practice owner and researcher. BDS, MSc, MMedSci, PhD. Holds a US patent and has researched explainable AI (XAI).
Matthew Jude
Product and Operations
BSc Biomedical Science. Grew VSDent's X-ray sensors to around 75% of the UK market.
Dr Sushil Kumar
Clinical Safety Officer
MBBS, MRCP (UK). GMC-registered Clinical Fellow at Bedfordshire NHS Trust.
Dr Nidhi Surana
Clinical Lead
BDS, GDC registered. Grew and exited her own practice and now practises at Bupa Dental Care.

Frequently Asked Questions

What Is An AI Dental Receptionist?

An AI dental receptionist answers patient calls and messages for a practice, books appointments and passes on anything it can't handle. Adele Care does this across phone, text, email and messaging, writes bookings straight into Dentally and sends anything clinical to your team.

Does Adele Care Give Clinical Advice?

No. Adele Care is strictly non-clinical: it books, reschedules and gives practice information. Questions about diagnosis or treatment go to a clinician at your practice.

Which Practice Management Systems Does It Work With?

The pilot works with Dentally, with two-way sync for bookings. Other practice management systems used across the UK follow in later phases. If your practice uses SOE, R4 or another system, you can still apply and tell us which one.

Is It Compliant With DCB0129 And DCB0160?

Adele Care is built to NHS DCB0129 and DCB0160, the clinical risk management standards for health IT. Our Clinical Safety Officer signs off the product and each deployment, and we provide the DCB0160 paperwork your IG lead needs.

How Does It Handle Urgent Cases?

Adele Care separates routine requests from urgent ones using clinical rules your practice has approved. Urgent cases go to your team or a named clinician with a summary of the patient's context. Patients can ask for a person at any point.

When Can My Practice Start?

The first pilot practices go live on Dentally in December 2026. The full-feature beta follows in March 2027. Apply using the form below to be considered for a pilot place.

How Is Pricing Set?

We haven't published pricing yet. You can ask about pricing when you apply for the pilot.

Does It Replace My Reception Team?

No. Adele Care picks up overflow calls and out-of-hours messages so reception can look after the patients in front of them. Anything unclear goes to your staff.

Where Is Patient Data Held?

Patient data is UK-hosted, minimised at source and never used to train a third-party model. You can request our DPIA pack by email.

Which Channels Does It Cover?

Adele Care covers phone, SMS, email and messaging. Treatment plans and invoices can go out by WhatsApp or email. British Sign Language support is planned.

Join The Reception Pilot

The first pilot practices go live on Dentally in December 2026. The full-feature beta follows in March 2027. To apply, tell us about your practice.

Prefer to email? Write to [email protected].

Apply For A Pilot Place

All fields are required unless marked optional.

NHS, private or mixed